Plainboy was born in Redondo Beach, CA (South Bay); it’s a city that is shaped by the soft, light, ocean air. There is a natural feeling of comfort along with rich history of surf and beach culture. The South Bay is a place where relaxation is its own language and everything feels sun-burnt. The brand is my way of carrying this culture with me wherever I go.

Everything here is meant to feel lived-in and broken-in from the first wear. Calm (neutral and pastel) colors, worn textures, fits that make simple outfits look perfect. Not doing to much. Plainboy is about the soft moments, quiet confidence, and clothes that feel like home no matter where you are.

The Plainboy community will grow and bring the South Bay lifefstyle to the entire world.